Curl care that brings out the best in your curls.
From waves to coils – Twisty makes your curls healthy, bouncy and full of life.
Defines curls without the crunch Helps maintain hydration and elasticity Makes everyday styling easier 
Available to buy at
Love your curls – every twist and every wave
Twisty is a brand created for curly and wavy hair – for its needs, its everyday care and its natural beauty.
Twisty was created to support your hair's natural curl and help bring out the best in it. We believe that every wave and every curl deserves the right care, attention and tenderness. That's why we combine effective products with expert knowledge and support, helping you get to know your hair better and build a routine that fits its needs. Whatever your curl type, with Twisty you can enjoy healthy, radiant hair – exactly as it is.
Your curls deserve the best
Twisty is more than a hair brand – it's care, knowledge and support created for your waves and curls.
Care developed by experts
We build our products on proven curly hair care methods, the Curly Girl Method and protein–moisture balance.
Safe formulas
We choose ingredients that meet your hair's needs effectively and gently – even when that hair is fine or fragile.
The beauty of a natural curl
We help you bring out the beauty of your waves and curls, so your everyday care delivers not only results, but real pleasure.
Community and inspiration
We share knowledge, we inspire and we build a community where you can discover new ways to care for your hair.
The curly journey behind Twisty
“I designed Twisty because I spent years trying to understand my own curly hair. I know what it's like when it falls beautifully one day and refuses to cooperate the next. I went through hundreds of products and methods. In time, though, I understood that curly hair doesn't need to be tamed – you need to learn its needs and learn how to care for it properly. I felt that curly-haired people needed an accessible brand that helps you understand and love that natural curl. I wanted curl care to stop being a constant fight or just a dream, and to become something simple, enjoyable and confidence-giving. Twisty was created for everyone who has ever felt frustrated by their hair – and who would finally like to look at it with delight, because curly hair isn't a problem, it's a wonderful gift!”
Paulina Makowiecka
Creator & Brand Owner, Twisty
Twisty bestsellers for curls and waves
Combine products, adjust your care and build your routine on your own terms.
Find the perfect care routine for wavy, curly and frizz-prone hair.
Answer six questions about your waves, curls or coils and we'll match you with the Twisty products that suit them.
Real people, real results!
See these amazing transformations
Hear from an expert
“I recommend the Twisty curl cream to my clients with all my heart – both those with curls and those with waves. It's light, it doesn't weigh the strands down and it really brings out the shape and volume of the style. It helps hold the style in place all day. For me it's a must-have in every curl care routine.”
Dominika Matuszewska
Hairdresser, curly hair expert, owner of the “Ja Cię kręcę” hair studio
Your curls aren't a problem – they just need the right care
If you have waves or curls, you've probably been told more than once that they're “difficult” or “impossible to manage”.
One day they're too dry, the next they're flat. Some products weigh them down, others leave them frizzy and undefined. But your hair isn't the problem. Most products simply aren't created with its needs in mind.
That's exactly why we created Twisty.
Our products support your hair's natural curl instead of fighting it. Every formula helps build hydration, softness and definition, so your hair looks healthy, feels light and simply behaves.
Curl types
No complicated routines. Just curls that look better and feel better.
Waves
They form soft S-shaped waves. They can frizz and need light styling to bring out the curl.
Curls
It forms distinct spirals of varying thickness. It needs hydration and the right products to stay bouncy.
Coils
Wound tightly into strong curls or zigzags, they need intense hydration and protection from drying out.
Why trust Twisty
What your curls gain with Twisty
-
Clearer, more even curl definition - Long-lasting hydration and softness
- Less frizz, more bounce
- Feels light, never weighed down
- Easier styling day after day
Suitable for women and men.
Safe for children from age 3.
Loved by curly-haired people
Here's what our customers say.
“It's really easy to apply – just a few sprays and gently work it through. It's a must-have in my everyday hair care.”
Natalia
“I'm happy with the result. Why?! Because I used to dislike my hair. Now I've changed my mind, thank you.”
Jolanta
“I'll definitely buy this shampoo again. My hair doesn't frizz and doesn't feel greasy. It lathers well and cleanses well. Combined with the conditioner, the results really show!”
Martyna
“Wonderful! After using it my hair curls and falls beautifully. My rating? Definitely 5 stars, maybe even 10!”
Joanna
“The curl booster works wonders. My curls are bouncy and shiny, with no stiff feeling. I love the delicate scent too!”
Karolina
“I really recommend Twisty to anyone with waves. It defines them perfectly without weighing them down. Absolutely amazing.”
Agnieszka
“I've tried loads of products for my curly hair, but Twisty is by far the best. It leaves my curls soft, hydrated and perfectly defined all day long.”
Ewa “It's really easy to apply – just a few sprays and gently work it through. It's a must-have in my everyday hair care.”
Natalia “I'm happy with the result. Why?! Because I used to dislike my hair. Now I've changed my mind, thank you.”
Jolanta “I'll definitely buy this shampoo again. My hair doesn't frizz and doesn't feel greasy. It lathers well and cleanses well. Combined with the conditioner, the results really show!”
Martyna “Wonderful! After using it my hair curls and falls beautifully. My rating? Definitely 5 stars, maybe even 10!”
Joanna “The curl booster works wonders. My curls are bouncy and shiny, with no stiff feeling. I love the delicate scent too!”
Karolina “I really recommend Twisty to anyone with waves. It defines them perfectly without weighing them down. Absolutely amazing.”
Agnieszka “I've tried loads of products for my curly hair, but Twisty is by far the best. It leaves my curls soft, hydrated and perfectly defined all day long.”
Ewa “It's really easy to apply – just a few sprays and gently work it through. It's a must-have in my everyday hair care.”
Natalia “I'm happy with the result. Why?! Because I used to dislike my hair. Now I've changed my mind, thank you.”
Jolanta “I'll definitely buy this shampoo again. My hair doesn't frizz and doesn't feel greasy. It lathers well and cleanses well. Combined with the conditioner, the results really show!”
Martyna “Wonderful! After using it my hair curls and falls beautifully. My rating? Definitely 5 stars, maybe even 10!”
Joanna “The curl booster works wonders. My curls are bouncy and shiny, with no stiff feeling. I love the delicate scent too!”
Karolina “I really recommend Twisty to anyone with waves. It defines them perfectly without weighing them down. Absolutely amazing.”
Agnieszka “I've tried loads of products for my curly hair, but Twisty is by far the best. It leaves my curls soft, hydrated and perfectly defined all day long.”
Ewa
Questions?
Find your answers here
Your curls want to be admired
Don't hide them. Let them move and show their bounce.
Twisty products are made for curls and nothing else – they work with your natural texture, not against it.
Defines curls without the crunch Helps maintain hydration and elasticity Makes everyday styling easier